Pickaxe Principles

New Book: Coming Soon (with an updated cover image too…=)

Thriving in the AI Gold Rush

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Pickaxe Principle Framework

Seasonal

& Daily Excavation Habits

My dad once told me: if you find 3 grams of gold in a ton of rock, it’s worth digging. Likewise, if you uncover just 3 kilobytes of insight in a terabyte of data, it’s worth the effort. The same is true for people and organizations, there’s gold beneath the surface, but it isn’t always visible. With the right pickaxe, we can unearth hidden value and create something extraordinary together.

The Pickaxe Principle is a practical guide to navigating life’s seasons: Winter, Spring, Summer, and Autumn, as well as the rhythms of the day: Early Morning, Mid-Morning, Afternoon, and Evening.

Through consistent, intentional habits, we bridge silos and divides, uncovering the gold within ourselves and others, one swing of the pickaxe at a time.

1. The Gold

Start with your “why”. Identify the deeper purpose behind your team, project, or leadership role. What is the gold you’re mining for? Do you have a BHAG?

2. The Rock

Big goals are achieved through small, consistent actions. Make it simple, break down the “rock” into manageable pieces and start digging.

3. The Refinement

Teamwork makes the dream work. Create alignment through shared vision and trust like a common puzzle box top. Don’t run the race alone. Have dinner with people you admire. Become a river, not a reservoir.

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4. The Celebration

Take time to reflect on your journey and practice gratitude journaling. Celebrate victories with your team and loved ones. Make it satisfying as you reflect on how your progress links to the big picture, avoiding local optima in favor of long-term impact.

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Book Feedback

According to AI, how would the Pickaxe Principles do compared to these giants

  1. Bridging Leadership & Technology
    • Most books in this list focus on personal growth
    • Pickaxe Principles stands out by connecting leadership with AI, digital transformation, and practical frameworks for navigating uncertainty.
    • This fills a critical gap between personal development and the technological shifts shaping our world.
  2. Real-World Leadership Application
    • Many books here discuss habits and success principles
    • Pickaxe Principles offers actionable takeaways, making it not just inspirational, but a practical guide for modern leaders.
  3. A Fresh Take on Servant Leadership & AI
    • Many books touch on leadership
    • Pickaxe Principles introduces a servant-based leadership model in the age of AI, digital ecosystems, and automation.
    • Pickaxe Principles ties it [leadership] directly to technological disruption—a highly relevant and unique angle.

About the author

Simon Moritz is a visionary leader, speaker, and expert in AI, digital transformation, and leadership. With nearly two decades of experience in the tech industry, he has worked at the forefront of AI, IoT, and the Fourth Industrial Revolution, helping businesses and leaders bridge the gap between innovation and practical execution.

As a sought-after advisor and thought leader, Simon has a passion for turning complexity into clarity, guiding individuals and organizations to thrive in the AI era without fear of missing out. His unique blend of strategic insight, leadership wisdom, and real-world experience makes Pickaxe Principles an essential guide for leaders, entrepreneurs, and growth-minded individuals navigating today’s rapidly evolving world.

When he’s not exploring the latest breakthroughs in technology, Simon is dedicated to helping people unlock their full potential, mining the “gold” in themselves, their teams, and their businesses, starting with his own kids.

Beta Readers Request

If you cannot wait until the launch, sign up as a beta reader. You will both get early access to the book as well as an ability to impact the content. You can get access both to the e-Book as well as an early version of the audiobook.

⛏️ Feel free to start picking on the content.

Contact me

If you have feedback or suggestions

simon.moritz@pickaxeprinciples.com